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TangLang TangLang
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6 years ago
Which of the following is true about the use of the AIDA model in organizing persuasive messages?
A.    AIDA is a unidirectional method that essentially talks at audiences, not with them.
B.    The AIDA model can only use the indirect approach to persuasive messages.
C.    AIDA is especially useful for building a mutually beneficial, long-term relationship with the audience.
D.    The AIDA model is tailor-made for using the direct approach in persuasive messages.
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Business Communication Essentials, Canadian Edition

Business Communication Essentials, Canadian Edition


Edition: 3rd
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