The AIDA model can be used with both the direct and indirect approaches for persuasive messages.
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Ques. 2In persuasive messages, suggesting that the action you want readers to take
A) makes them suspect that you are hiding something.
B) encourages them to do what you have asked.
C) is insulting, since everyone knows what they want.
D) leads them to question the significance of your argument.
E) works only when you use a tone that is obviously sarcastic.
Ques. 3Using simple language in persuasive messages usually increases your credibility with a skeptical audience.
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Ques. 4Most persuasive messages take the direct approach.
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Ques. 5Cause and effect
A) are not the same, and confusing the two in persuasive messages can lead to faulty logic.
B) are essentially the same.
C) should not be addressed in persuasive business messages.
D) are so complex that only professional writers should attempt to address them.
E) make it difficult for audiences to assess the quality of a persuasive message.
Ques. 6Emotional appeals
A) have no place in persuasive business messages.
B) can help audiences care enough to respond positively to your persuasive message.
C) often backfire, and should be used only when addressing internal audiences.
D) are usually sufficient, on their own, to convince the audience to make important decisions.
E) are most effective in persuasive messages designed for international audiences.
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