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Claudia899 Claudia899
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Posts: 373
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7 years ago
When closing a negative message that has been developed in a direct format, the close of the message should remind the reader why they should continue to do business with your firm in the future.
 
  Indicate whether the statement is true or false.

Ques. 2

When writing a direct format bad news message, reasons for the decision or news should always be provided.
 
  Indicate whether the statement is true or false.

Ques. 3

Which of the following is true of including an apology in a message?
 
  A) Apologizing is the same as admitting mistake.
  B) Apologizing could have significant legal consequences.
  C) Apologizing allows the writer to express sympathy without accepting blame.
  D) Apologies should always be made when expressing negative news.
  E) Apologies should only be used when a long-term business relationship needs to be salvaged.

Ques. 4

Which of the following would be the most likely reason to include a detailed explanation of why the news is negative when writing a direct message for bad news?
 
  A) The reasons are confidential.
  B) The reasons are complicated.
  C) The reasons are not important to the reader.
  D) The reader is an important customer.
  E) There is no need to worry about the long-term relationship with the audience.

Ques. 5

When writing negative news, what should follow the direct opening?
 
  A) A sincere apology
  B) The negative news
  C) A neutral buffer
  D) An explanation of who you are
  E) An explanation of why the news is negative

Ques. 6

Which of the following would be most appropriate when closing a direct format message with negative news?
 
  A) Offer a sincere apology.
  B) Offer contact information in the event the reader wants to further discuss the issue.
  C) Provide reasons for the news.
  D) Offer an alternative solution.
  E) End on a cheerful, positive note that minimizes the impact of the negative news.

Ques. 7

Which of the following is the most appropriate apology when writing a negative news message?
 
  A) I am sorry you had a problem with this product, and please know this issue will never happen again.
  B) If this issue has created any problems for you, we are sorry.
  C) I am sorry to hear of your difficulties with this product.
  D) I am sorry to hear of your difficulties, as we sell millions of these products a year and no one else has expressed any concern with them.
  E) I am sorry if anyone had difficulties with this product.
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7 years ago
Answer to #1

Answer: FALSE
Explanation: After you've explained the negative news, close the message in a manner that respects the impact the negative news is likely to have on the recipient. If appropriate, consider offering your readers an alternative solution if you can and if doing so is a good use of your time. Look for opportunities to include positive statements, but avoid creating false hopes or writing in a way that seems to suggest that something negative didn't just happen to the recipient.

Answer to #2

Answer: FALSE
Explanation: If you want to preserve a long-standing relationship with an important customer, a detailed explanation could well be worth the extra effort such a message would require. However, you will encounter some situations in which explaining negative news is neither appropriate nor helpful, such as when the reasons are confidential, excessively complicated, or irrelevant to the reader.

Answer to #3

Answer: C
Explanation: C) The best general advice in the event of a mistake or accident is to immediately and sincerely express sympathy and offer help, if appropriate, without admitting guilt; then seek the advice of your company's lawyers before elaborating. A straightforward, sincere apology can go a long way toward healing wounds and rebuilding relationships.

Answer to #4

Answer: D
Explanation: D) The extent of your explanation depends on the nature of the news and your relationship with the reader. For example, if you want to preserve a long-standing relationship with an important customer, a detailed explanation could well be worth the extra effort such a message would require.
However, you will encounter some situations in which explaining negative news is neither appropriate nor helpful, such as when the reasons are confidential, excessively complicated, or irrelevant to the reader.

Answer to #5

Answer: E
Explanation: E) In most cases, follow the direct opening with an explanation of why the news is negative. The extent of your explanation depends on the nature of the news and your relationship with the reader.

Answer to #6

Answer: D
Explanation: D) After you've explained the negative news, close the message in a manner that respects the impact the negative news is likely to have on the recipient. If appropriate, consider offering your readers an alternative solution if you can and if doing so is a good use of your time. Look for opportunities to include positive statements, but avoid creating false hopes or writing in a way that seems to suggest that something negative didn't just happen to the recipient.

Answer to #7

Answer: C
Explanation: C) If you do apologize, make it a real apology. Don't say I'm sorry if anyone was offended by what you didthis statement implies that you're not sorry at all and that it's the other party's fault for being offended. For example, when Target's information systems were infiltrated in a hacking attack that exposed the personal data of tens of millions of customers, CEO Gregg Steinhafel's apology to customers included the statement, I know this breach has had a real impact on you, creating a great deal of confusion and frustration. Note that he did not say if this breach caused you any confusion or frustration.
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