To increase content marketing, which of the following social media development tactics would be most effective?
A) Anchor your presence in your online hub.
B) Join existing conversations.
C) Offer valuable content to members of the online community.
D) Choose the best compositional mode for each message.
E) Maintain a consistent personality.
Ques. 2How can social media help a company find a subject matter expert?
A) By accessing professional networks
B) By cold calling
C) By connecting with other virtual organizations
D) By facilitating community hubs
E) By maintaining a consistent online personality
Ques. 3Using language analysis software to track public opinion is an example of what?
A) Recruitment
B) Sentiment analysis
C) Social customer service
D) Networking
E) Social media complexity
Ques. 4Which of the following measures how effectively a company engages with online stakeholders?
A) Sentiment analysis
B) Cold calling
C) Brand socialization
D) Content marketing
E) Socialization
Ques. 5People who engage in similar work, interests or share enthusiasm for an activity are referred to as what?
A) Brand socializers
B) Target market
C) Communities of practice
D) Business partners
E) Networked organizations
Ques. 6Using the network to find pockets of expertise in the organization is an example of what?
A) Using networks to build communities
B) Using networks to integrate a workforce
C) Using networks to understand target markets
D) Using networks to extend the organization
E) Using networks to foster collaboration
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