Successful marketing and sales messages begin with
A) an understanding of audience needs.
B) an awesome marketing campaign.
C) a persuasive call to action.
D) an all-out effort to recruit marketing personnel.
E) an explanation of how benefits can be delivered.
Ques. 2Which of the following would not be an effective technique for gaining audience attention in sales messages?
A) offering an exciting product benefit
B) encouraging people to place an order
C) offering a unique solution to a common problem
D) appealing to people's emotions
E) offering a piece of interesting news
Ques. 3A ________ helps a potential buyer move through the purchasing process without having to make an immediate decision; a ________ encourages a potential buyer to make a purchase decision immediately.
A) marketing message; product push
B) measured response; content quotient
C) persuasive appeal; purchase message
D) marketing message; sales message
E) persuasive message; marketing message
Ques. 4Whereas ________ focus on what the product does, ________ focus on what the user experiences or gains.
A) wants; needs
B) selling points; benefits
C) benefits; selling points
D) actionable features; desirable benefits
E) benefits; objections
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