With regards to persuasive messages in social media, the AIDA approach is limited because it
A) cultivates long-term relationships.
B) focuses on one-time events.
C) lacks persuasive elements.
D) uses a multidirectional, conversational approach.
E) seeks input and feedback from customers who don't understand marketing.
Ques. 2Most persuasive messages combine
A) truth and falsehood.
B) current and very old evidence.
C) logical and emotional factors.
D) many major points all at once.
E) demographics and psychographics.
Ques. 3Circular reasoning is a logical fallacy that involves
A) reducing a wide range of choices to a simple either/or scenario.
B) using irrelevant evidence to support your argument.
C) trying to support a claim by restating it in different words.
D) attacking an opponent's character, rather than countering his or her argument.
E) comparing two objects or situations that don't share enough similarities.
Ques. 4Describe at least five strategies for establishing credibility when preparing persuasive messages.
What will be an ideal response?
Ques. 5Successful professionals understand that persuasion is the attempt to get your audience to make the choices you want them to makeeven if those choices are not in their best interest.
Indicate whether the statement is true or false.
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