Social media releases include social networking links, tweetables, and other sharable content. ...

Answer to #1

Answer: TRUE
Explanation: Social media releases include social networking links, tweetables, and other sharable content.

Answer to #2

Answer: FALSE
Explanation: Policy statements or procedural changes may be good news for a company. However, some employees may not feel the same way, especially if those statements and changes affect their pay or working conditions.

Answer to #3

Answer: Whereas companies once wrote news releases to provide information to reporters, many organizations now create direct-to-consumer news releases in which they communicate directly with customers and other audiences. Social media releases are also more popular, and offer several advantages over traditional news releases.

Answer to #4

Answer: Every time you write a recommendation letter, you'll put your reputation, as well as the reputation of your company, on the line. Employees have sued employers and individual managers for including negative information in a reference letter.