Which of the following businesses would be characterized as a pure service?
A) insurance
B) farming
C) mining
D) engineering
E) There is no such thing as a pure service.
Question 2The presence of clear goals and objectives leads a salesperson to drift from task to task.
Indicate whether the statement is true or false
Question 3____ logic stresses providing customers with options that better enable the service offering to meet individual customer needs.
A) Marketing
B) Finance
C) Accounting
D) Operations
E) Human resources
Question 4The ____ reflects the view that the intangible aspects of products are becoming the key features that differentiate the products in the marketplace.
A) services marketing
B) servuction model
C) service imperative
D) benefit concept
E) industrial management model
Question 5Stage One of self-leadership is territory analysis.
Indicate whether the statement is true or false
Question 6Each department within an organization is driven by its own internal logic. Which of the following statements most accurately reflects operations logic?
A) Cost reduction can be obtained through mass production.
B) Families of personnel should reinforce one another on the job.
C) Personnel should be able to break organization rules in the context of serving the customer.
D) Customers should be provided with options that enable them to meet their individual needs.
E) Recruiting and training are essential in developing existing personnel.
Question 7Marketers should make it difficult for customers to complain because these complaints can easily create negative perceptions among other customers.
Indicate whether the statement is true or false
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