Operational CRM uses a customer data warehouse and tools to analyze customer data collected from the firm's customer touch points and from other sources.
Indicate whether the statement is true or false
Q. 2The U.S. Department of Commerce developed a(n) ________ framework in order to enable U.S. businesses to legally use personal data from EU countries.
A) COPPA
B) P3P
C) PGP
D) safe harbor
E) FIP
Q. 3According to your reading of the text, Procter & Gamble's use of intelligent agent technology in its supply chain illustrates the use of information systems to implement which of the main generic business strategies?
A) Product differentiation
B) Focus on market niche
C) Strengthen customer intimacy
D) Strengthen supplier intimacy
E) Low-cost leadership
Q. 4How can a good CRM system increase profits for a company?
What will be an ideal response?
Q. 5When a dimension participates in a hierarchy, the database designer can normalize the dimension into a nested set of tables with 1:M relationships between them.
Indicate whether the statement is true or false
Q. 6When a cookie is created during a website visit, it is stored:
A) on the website computer.
B) on the hard drive of the visitor's computer.
C) on the ISP's computer.
D) in a web directory.
E) in the cloud.
Q. 7A one-to-one relationship between two entities is symbolized in a diagram by a line that ends:
A) in two short marks.
B) in one short mark.
C) with a crow's foot.
D) with a crow's foot topped by a short mark.
E) with a crow's foot topped by two short marks.
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