Data collected on customer demographics, sales and customer service histories, and marketing preferences and customer feedback can be easily accumulated through a _________ system and used to better understand customers and provide customized offerings to best serve their needs.
Fill in the blank(s) with correct word
Question 2Recent research indicates that follow-up sales efforts generate higher sales productivity when customers have already seen a company's products at a trade show.
Indicate whether the statement is true or false
Question 3Sheila saw the advertised price for carpet cleaning as too low and instead went with a higher-priced competitor. Sheila saw the price as a(n):
A) signpost.
B) quality cue.
C) reservation price.
D) dual entitlement.
E) adaptive price.
Question 4Focus groups can be used to determine cause-and-effect relationships.
Indicate whether the statement is true or false
Question 5_________ are teams of individuals in organizations that incorporate the expertise and multiple buying influences of people from different departments throughout the organization.
Fill in the blank(s) with correct word
Question 6The five primary areas for evaluating advertising are profits generated, markets, motives, messages, and results.
Indicate whether the statement is true or false
Question 7Costs that are planned and are accrued during the operating period regardless of the level of production and sales are called _____ costs.
A) fixed
B) direct variable
C) average
D) marginal
E) future
Quick Reply
