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kmtz77 kmtz77
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6 years ago
What topics do functional strategies typically address?
 
  What will be an ideal response?

 Q. 2

What are the two primary goals of marketing?
 
  What will be an ideal response?
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#1
6 years ago
Ans. to #1

Functional strategies provide the resources, capabilities, and core competencies needed to accomplish the business and competitive strategies.

Ans. to #2

The two primary goals of marketing are to retain the customers that a company wants to retain and to attract new customers with whom a company desires to do business.
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