Order takers at a fast food restaurant ask every customer whether he or she would like to supersize their drink or meal. This strategy is an example of
a. lowering production costs.
b. creating new products.
c. creating new markets.
d. suggestive selling.
Question 2Two large companies compete for the same scarce resource. Each one tries to injure or sabotage the other. This interaction is called:
a. exchange.
b. economic cooperation.
c. coercion.
d. conflict.
e. social cooperation.
Question 3Which of the following is one of the strategies McDonald's used to become a global giant?
a. raise production costs
b. reduce the number of products that it offers customers
c. create new markets
d. accept cash only
Question 4The essential difference between conflict and competition is that:
a. competition is regulated by agreed-upon rules.
b. conflict has negative effects on individuals.
c. no one benefits in conflict.
d. competition results in change.
e. conflict always results in one party losing.
Question 5Suggestive selling, accepting credit cards as payment, and expanding operating hours to 24 hours are strategies used by the fast food industry to
a. lower production costs.
b. encourage people to purchase more products.
c. raise production costs.
d. improve existing products.