A fast food restaurant is more likely to employ order takers than order getters.
Indicate whether the statement is true or false
Question 2When a retailer is attempting to determine its major advantage(s) over competitors, it is analyzing its:
a. strengths.
b. weaknesses.
c. opportunities.
d. threats.
e. operations.
Question 3One disadvantage that a franchisor provides a franchisee is that by borrowing from the franchisor, the franchisee has access to a lower cost of capital.
Indicate whether the statement is true or false
Question 4Traditional store shoppers are least likely to make purchases through which of the following methods?
a. catalog
b. auction
c. online
d. outlet
Question 5Gross margin return on inventory (GMROI) is based on both the retailer's inventory turnover and its profit margin.
Indicate whether the statement is true or false
Question 6The management of the retail sales force plays a crucial role in the success or failure of retail operations.
Indicate whether the statement is true or false
Question 7The analysis that provides management with a critical view of the organization's position relative to its internal and external environment is known as:
a. SWOT analysis.
b. strategic window analysis.
c. leverage analysis.
d. retail audit.
e. opportunities awareness.
Question 8One advantage of franchising is that the owner of a franchise must give up some freedom in making business decisions that the owner of a nonfranchised business would normally be allowed to make.
Indicate whether the statement is true or false
Question 9Online quick ordering systems can help companies evaluate the effectiveness of what?
a. outsourcing
b. shipping
c. pricing
d. marketing
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