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shootie shootie
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A year ago
Morpace, a market research firm, surveyed Facebook users and found that 68 percent were more likely to buy a product or visit a retailer after seeing a referral from a friend. Which of the following concepts is at work in this example?
A) media multiplexity
B) social proof
C) two-step flow model of influence
D) social object theory
E) social contract
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Social Media Marketing (Tuten, Solomon)
Float like a butterfly, sting like a bee. The hands can't hit what the eyes can't see.
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MarqusMarqus
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A year ago
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B
Explanation:  B) Social proof works by encouraging consumers to make decisions that mimic those of people in their social network. If friends are favorable toward a brand or making brand purchases, the influenced others are likely to be as well.
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