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6 years ago
Point-of-purchase displays and the placement of goods in visible, high-traffic store locations are important in retailing because of the need to ________.
A) sell services to a broad target market
B) generate impulse sales
C) minimize the need for warehouse space
D) limit pilferage to an acceptable level
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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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