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Which prospective customers are most likely to respond to a direct marketer's offering?

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Which prospective customers are most likely to respond to a direct marketer's offering?

Which prospective customers are most likely to respond to a direct marketer's offering?
A) regulars and nonregulars
B) regulars and new contacts
C) new contacts and nonregulars
D) new contacts and nonrespondents

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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach

Edition: 13^th

Authors: Berman, Evans, Chatterjee

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