The promotional strategy of shopping networks ________.

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The promotional strategy of shopping networks ________.

The promotional strategy of shopping networks ________.
A) enables purchases to be made only while an item is being advertised
B) relies heavily on cooperative advertising allowances
C) uses fringe times on cable television
D) stresses the use of infomercials

Textbook

Retail Management: A Strategic Approach

Edition: 13^th

Authors: Berman, Evans, Chatterjee

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