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5 years ago
An example of nonsystematic research in retailing, relating to the effect of a price rise on projected sales, is ________.
A) evaluating sales of sweaters at different price levels in prior years
B) developing an educated "guess" as to demand for sweaters based on current weather conditions
C) interviewing consumers to determine their probability of purchasing sweaters at different prices
D) experimentation with different price levels in matched-pairs of stores
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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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