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Home Q & A Board Other Fields Homework Help Business Management
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A retailer determined that its monthly sales were 22 percent below expectations on the basis of its retail plan. Which stage of the marketing research process should the retailer be concerned with?
A) making recommendations
B) defining the problem
C) analyzing primary data exception reports
D) implementing findings
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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muddersmudders
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100% Author
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5 years ago
Good timing, thanks!
patyfeitosa
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Yesterday
Just got PERFECT on my quiz
Marcie D
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2 hours ago
Helped a lot
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