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A retailer seeks to minimize direct price competition among its goods and services. Which branding philosophy should the retailer utilize?
A) manufacturer branding
B) private (dealer) branding
C) generic branding
D) mixed branding
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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This site is awesome
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Good timing, thanks!
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Thank you, thank you, thank you!
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