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5 years ago
A major advantage of public relations versus advertising is ________.
A) the source of the communication is more credible
B)  the high control over a message and its timing, placement, and coverage
C)  the high degree of message customization
D)  no costs for a public relations staff
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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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voltenvolten
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