What strategic management challenges are faced by international businesses that have business units ...

 Managers in an international business must coordinate the implementation of their firm's strategy among business units located in different parts of the world with different time zones, different cultural contexts, and different economic conditions, as well as monitoring and controlling their performance. Business strategy focuses on specific businesses, subsidiaries, or operating units within the firm. Business strategy seeks to answer the question: "How should we compete in each market we have chosen to enter?" By focusing on the competitive environment of each business or SBU, business strategy helps the firm improve its distinctive competence for that business or unit. Once a firm selects a business strategy for an SBU, it typically uses that strategy in all geographical markets the SBU serves. The firm may develop a unique business strategy for each of its SBUs, or it may pursue the same business strategy for all of them.