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derro derro
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6 years ago
Ads that tickle the funny bone of the intended audience and evoke response that will direct purchase behavior are based on:
A) rational appeals.
B) emotional appeals.
C) SRC appeals.
D) melodramatic appeals.
E) localized appeal.
Textbook 
Governmental and Nonprofit Accounting

Governmental and Nonprofit Accounting


Edition: 11th
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freshcofreshco
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6 years ago
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derro Author
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#2
6 years ago
This helps so much, thank you for responding so quickly...
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#3
6 years ago
No worries, I was online and bored Grinning Face with Smiling Eyes
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