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5 months ago
Which of the following is true of nonmarket positioning?
a) It should be dictated by a firm's market positioning or by those in its environment.
b) It provides a platform on which both market and nonmarket strategies can be constructed.
c) It is not influenced by the firm's market strategy.
d) It should neither be a conscious nor a strategic choice.
Textbook 
Business and Its Environment
Edition: 7th
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5 months ago
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