19. Which of the following comes closest in characterizing the concept of hedonic consumption? a. Ki

19. Which of the following comes closest in characterizing the concept of hedonic consumption?
a. Kim can never buy fashionable clothes without looking carefully at their construction
and then feeling the quality of the cloth with her fingers.
b. Marcus often buys products just to make his wife angry. He thinks that since she is
such a penny-pincher she ought to be punished. Buying unneeded items is how
Marcus punishes her frugality.
c. Bill can’t get an advertising jingle out of his mind when he enters a store and sees
the product the jingle advertises.
d. A new computer game rapidly replaced an older one because it had much faster
action.