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Hernando G. Hernando G.
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5 years ago
Recent research has shown that the first firm to enter a market often does not have a long-term advantage over later entrants into the market. An example that has been used to illustrate this is

• McDonald's entry into the high-end coffee market.

• Xerox, which became a generic term for making photocopies.

• Abercrombie and Fitch, which was the first clothing company to market to young men.

• the introduction of the first ballpoint pen in 1945.
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Microeconomics

Microeconomics


Edition: 7th
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wrote...
#1
5 years ago
the introduction of the first ballpoint pen in 1945.
Hernando G. Author
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#2
5 years ago
Thank you, thank you, thank you!
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