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Suppose the per-unit production cost of a book is $4.00 and the retail price is $32. If the book ...

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Suppose the per-unit production cost of a book is $4.00 and the retail price is $32. If the book ...

Question 1.

Some firms practice odd pricing because

• they believe that customers will buy a larger quantity with an odd price.

• it is a way to price discriminate.

• it is too difficult for sellers to reeducate buyers into accepting even prices.

• it lowers transactions costs.

Question 2.

Suppose the per-unit production cost of a book is $4.00 and the retail price is $32. If the book publisher sells books to a bookstore at a 40 percent discount, what is the amount of the publisher's markup per book? Assume that bookstores sell books at the retail price.

• $12.80

• $15.20

• $19.20

• $21.60

Textbook

Microeconomics

Edition: 7^th

Authors: Hubbard, O'Brien

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beunikuel

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More solutions for this book are available here

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D-john Author

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Correct

zbmallo3

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Good timing, thanks!

Tim0301

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You make an excellent tutor!

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