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Home Q & A Board Other Fields Homework Help Business Marketing
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rizumidancer rizumidancer
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5 years ago

Question 1.

Marketing has been described being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty.

Question 2.

Marketing people are involved in marketing 10 types of entities. List and briefly characterize those entities.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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BtllllllBtllllll
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5 years ago
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