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Marketing people are involved in marketing 10 types of entities. List and briefly characterize those entities.

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Marketing people are involved in marketing 10 types of entities. List and briefly characterize those entities.

Question 1.

Marketing has been described being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty.

Question 2.

Marketing people are involved in marketing 10 types of entities. List and briefly characterize those entities.

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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rizumidancer Author

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Brilliant ツ

missnoname

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