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Home Q & A Board Other Fields Homework Help Business Marketing
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mdagenh1 mdagenh1
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5 years ago

Question 1.

Marketers are skilled in stimulating demand for a company's products, but this is too limited a view of the tasks they perform. Just as production and logistics professionals are responsible for supply management, marketers are responsible for demand management. Marketing managers seek to influence the level, timing, and composition of demand to meet the organization's objectives. List and briefly characterize the eight demand states described in the text.

Question 2.

We can distinguish among five types of customer needs. List and provide an example of each of those customer needs.
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Marketing Management

Marketing Management


Edition: 13th
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JlynnJlynn
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mdagenh1 Author
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5 years ago
Thanks
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