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Question 1.

The digital revolution has placed a whole new set of capabilities in the hands of consumers and businesses. Consider what consumers have today that they didn't have yesterday. As indicated in the chapter, what would appear on such a list?

Question 2.

With respect to the core business processes, the ________ includes all the activities involved in researching, developing, and launching new high-quality offerings quickly and within budget.

• product-development process

• new-offering realization process

• return on investment process

• product-launch process

• new-product process
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Marketing Management
Edition: 13th
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2 months ago
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Answer 1

Responses to this question should include: (1) a substantial increase in buying power, (2) a greater variety of available goods and services, (3) a great amount of information about practically anything, (4) a greater ease in interacting and placing and receiving orders, and (5) an ability to compare notes on products and services.

Answer 2

new-offering realization process
1
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