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Posts: 51
A week ago

Question 1.

If a company sought to expand the number of existing products sold to its current markets, it would use an integrative growth strategy labeled as "market-penetration strategy."

• true

• false

Question 2.

If a company sought to grow via a strategy that required the company to seek new businesses that have no relationship to its current technology, products, or markets, the company would be using a diversification strategy called a conglomerate strategy.

• true

• false
Source  Download
Marketing Management
Edition: 13th
Authors:
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Answer verified by a subject expert
wrote...
Posts: 67
A week ago
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Answer 1

true

Answer 2

true
1
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