(Solved) The 2000 U.S. census provides an in-depth look at the population swings, demographic groups, ...

Question 1.

All of the following would be considered to be steps to improve the quality of marketing intelligence in a company EXCEPT ________.

• networking externally

• training and motivating the sales force to spot and report new developments

• motivating intermediaries to pass along important information

• using guerrilla tactics such as going through a competitor's trash

• purchasing information from outside suppliers

Question 2.

The 2000 U.S. census provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family structure of 281+ million people. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration?

• A company can purchase information from outside suppliers.

• A company can use its sales force to collect and report data.

• A company can network externally.

• A company can use online customer feedback systems to collect data.

• A company can take advantage of government data sources.

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The 2000 U.S. census provides an in-depth look at the population swings, demographic groups, ...

Marketing Management

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