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One of the difficulties of using chat rooms and blogs to collect competitive intelligence is that ________.

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One of the difficulties of using chat rooms and blogs to collect competitive intelligence is that ________.

One of the difficulties of using chat rooms and blogs to collect competitive intelligence is that ________.

• they constitute a very expensive form of market research

• it is difficult to access chat rooms and blogs because of privacy issues

• people are generally unwilling to share their perspective on products and services without being paid for them

• their unstructured nature makes it difficult for marketers to find relevant messages

• All of the above are difficulties experienced when using chat rooms and blogs to collect competitive intelligence.

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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