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gcd99br gcd99br
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5 years ago

Question 1.

According to principles found in database construction and usage, a "carpet bombing" mailing of a new offer is usually the most successful strategy.

• true

• false

Question 2.

If a company were pursuing a policy of networking externally, it might collect competitors' ads or look up news stories about competitors.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 56 times
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Answer verified by a subject expert
rand22rand22
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Posts: 406
5 years ago
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gcd99br Author
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5 years ago
Thanks
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