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If a company were pursuing a policy of networking externally, it might collect competitors' ads or ...

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If a company were pursuing a policy of networking externally, it might collect competitors' ads or ...

Question 1.

According to principles found in database construction and usage, a "carpet bombing" mailing of a new offer is usually the most successful strategy.

• true

• false

Question 2.

If a company were pursuing a policy of networking externally, it might collect competitors' ads or look up news stories about competitors.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 57 times

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