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In marketing to ethnic groups, it is appropriate and effective to treat African Americans should be ...

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In marketing to ethnic groups, it is appropriate and effective to treat African Americans should be ...

Question 1.

According to the 2000 census, Latinos make up the largest minority in the United States with 13% of the total population.

• true

• false

Question 2.

In marketing to ethnic groups, it is appropriate and effective to treat African Americans should be treated as a uniform group because of their shared heritage and homogeneous consumption patterns.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 66 times

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joanamet

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stevengu246 Author

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