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barmour44 barmour44
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5 years ago

Question 1.

If a marketing researcher wished to reach people who would not give personal interviews or whose responses might be biased or distorted by the interviewers, he or she should choose the ________ as the best way to reach people.

• focus group interview

• telephone interview

• mail questionnaire

• online interview

• cell phone interview

Question 2.

Which of the following is considered to be the most versatile of the questioning or interviewing methods?

• personal interview

• mail questionnaire

• online interview

• cell phone interview

• telephone interview
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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DryPhantomDryPhantom
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5 years ago
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barmour44 Author
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#2
5 years ago
This site is awesome!
wrote...
#3
5 years ago
Slight Smile Good luck on the rest
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