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Home Q & A Board Other Fields Homework Help Business Marketing
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meganA meganA
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5 years ago

Question 1.

The data analysis phase of the marketing research process is generally the most expensive and the most prone to error.

• true

• false

Question 2.

One of the characteristics of good marketing research is that it uses multiple methods.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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coltonf1coltonf1
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5 years ago
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meganA Author
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