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Your organization is considering selling its products to the institutional market. What type of ...

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Your organization is considering selling its products to the institutional market. What type of ...

Question 1.

Assume that you have been given the task of assessing customer value at your organization. Further, you have been instructed to use the "compositional approach" to make this assessment. Describe what you would do if you used the compositional approach in assessing customer value.

Question 2.

Your organization is considering selling its products to the institutional market. What type of customers will you be making your appeals to? Give specific examples.

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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More solutions for this book are available here

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Smart ... Thanks!

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This helped my grade so much Perfect

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