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regina nana regina nana
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5 years ago

Question 1.

When segmenting on the basis of family life cycle, all of the following are segment categories EXCEPT ________.

• young, married, youngest child 6 or over

• young, single

• older, married, no children under 18

• male, female

• young, married

Question 2.

According to PRIZM, the ________ cluster is characterized as being in their late forties and fifties, college-educated, upper-middle-class homeowners that married late and are still raising children in comfortable suburban subdivisions and are still pursuing kid-centered lifestyles?

• Old Milltowns

• Young Digerati

• Beltway Boomers

• Cosmopolitans

• Winner's Circle
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Marketing Management

Marketing Management


Edition: 13th
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jzhu11jzhu11
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5 years ago
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regina nana Author
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5 years ago
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I appreciate what you did here, answered it right Smiling Face with Open Mouth
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