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wrote...
Posts: 136
2 months ago

Question 1.

________ do not normally survive (as a special category product life cycle) because they do not normally satisfy a strong need.

• Fashions

• Fads

• Intra-brands

• Styles

• Trends

Question 2.

Which of the following product life-cycle stages would be appropriately described as being one where firms focus mainly on buyers from higher-income groups and prices tend to be high because costs are high?

• Introduction stage

• Growth stage

• Decline stage

• Maturity stage

• Saturation stage
Source  Download
Marketing Management
Edition: 13th
Authors:
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Answer verified by a subject expert
wrote...
Posts: 160
2 months ago
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Answer 1

Fads

Answer 2

Introduction stage
1
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