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Famwam Famwam
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5 years ago

Question 1.

________ do not normally survive (as a special category product life cycle) because they do not normally satisfy a strong need.

• Fashions

• Fads

• Intra-brands

• Styles

• Trends

Question 2.

Which of the following product life-cycle stages would be appropriately described as being one where firms focus mainly on buyers from higher-income groups and prices tend to be high because costs are high?

• Introduction stage

• Growth stage

• Decline stage

• Maturity stage

• Saturation stage
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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JlynnJlynn
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5 years ago
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Famwam Author
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