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Question 1.

Markets are similar to products with respect to life-cycle concepts. All of the following are considered to be stages that markets pass through in market evolution EXCEPT ________.

• emergence

• decline

• growth

• maturity

• destruction

Question 2.

Which of the following is a popular criticism of product life-cycle theory?

• Stages often follow fad trends.

• It works only in the U.S. market.

• It has few actual examples that can be benchmarked.

• It is too costly to implement.

• Life-cycle patterns are too variable in shape and duration.
Source  Download
Marketing Management
Edition: 13th
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Answer 1

destruction

Answer 2

Life-cycle patterns are too variable in shape and duration.
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