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SalaDinHo SalaDinHo
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Posts: 515
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5 years ago

Question 1.

Francis Kelly and Barry Silverstein define a ________ as one that stands out, not just in its own product category but from all other brands, and that achieves significant results in the marketplace.

• negatively correlated brand attribute

• breakaway brand

• point-of-parity

• point-of-difference

• fragmented market

Question 2.

If an entrepreneur discovers that her firm's market is one of diffused preferences, she can use a ________ to expand sales while keeping costs low.

• bipolar design strategy

• single-niche strategy

• standardized niche strategy

• mass-market strategy

• multiple-niche strategy
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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NashuaNashua
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Posts: 380
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5 years ago
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SalaDinHo Author
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#2
5 years ago
This site is awesome!
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#3
5 years ago
Slight Smile Good luck on the rest
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