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Home Q & A Board Other Fields Homework Help Business Marketing
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wildcat290 wildcat290
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5 years ago

Question 1.

Market fragmentation in the market evolution process is often followed by ________ caused by the emergence of a new attribute that has strong appeal.

• a market dissolution

• a market consolidation

• a market expansion

• a market abandonment

• a market harvesting

Question 2.

Positioning is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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cooldawg69cooldawg69
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wildcat290 Author
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5 years ago
Thanks
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