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chinka chinka
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6 years ago
Position a health club offering to one of the VALS segments. In your description of the positioning for the segment, please note the segment's primary motivation, level of resources, level of innovativeness, and values and consumption patterns.
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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6 years ago
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chinka Author
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6 years ago
Good timing, thanks!
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Yesterday
Helped a lot
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2 hours ago
Thank you, thank you, thank you!
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