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Home Q & A Board Other Fields Homework Help Business Marketing
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SPP24 SPP24
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5 years ago

Question 1.

Category membership is seen as the products or sets of products with which a brand competes and which function as close substitutes.

• true

• false

Question 2.

Associations that make up points-of-difference are based exclusively on product features.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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crdsacrdsa
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#1
Posts: 370
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5 years ago
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SPP24 Author
wrote...

5 years ago
Brilliant ツ
decibul
wrote...

Yesterday
You make an excellent tutor!
ky
wrote...

2 hours ago
Good timing, thanks!
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