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Posts: 143
2 months ago

Question 1.

According to information presented in the text, pharmaceuticals  have a cycle-recycle product life-cycle pattern because, as sales begin to decline, companies reinvigorate their promotions, which produces a second cycle of smaller magnitude and duration.

• true

• false

Question 2.

With respect to product life cycles, a style can last for generations and go in and out of vogue.

• true

• false
Source  Download
Marketing Management
Edition: 13th
Authors:
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Answer verified by a subject expert
wrote...
Posts: 196
Rep: 7 0
2 months ago
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Answer 1

true

Answer 2

true
1
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wrote...
2 months ago
Thank you for answering so quickly
wrote...
2 months ago
Was feeling bored, my pleasure Grinning Face with Smiling Eyes
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