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Hernando G. Hernando G.
wrote...
Posts: 440
5 years ago

Question 1.

According to information presented in the text, pharmaceuticals  have a cycle-recycle product life-cycle pattern because, as sales begin to decline, companies reinvigorate their promotions, which produces a second cycle of smaller magnitude and duration.

• true

• false

Question 2.

With respect to product life cycles, a style can last for generations and go in and out of vogue.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 122 times
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Answer verified by a subject expert
h00304413h00304413
wrote...
Posts: 411
5 years ago
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Hernando G. Author
wrote...
5 years ago
Thank you for answering so quickly
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