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Pioneers who start markets through incremental innovation have much higher survival rates than those ...

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Pioneers who start markets through incremental innovation have much higher survival rates than those ...

Question 1.

Because of the pioneer advantage, virtually all market pioneers demonstrate market staying power and sustained product growth.

• true

• false

Question 2.

Pioneers who start markets through incremental innovation have much higher survival rates than those who start a market with a really new product.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 74 times

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emyleepatton Author

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