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wrote...
Posts: 148
2 months ago

Question 1.

Because of the pioneer advantage, virtually all market pioneers demonstrate market staying power and sustained product growth.

• true

• false

Question 2.

Pioneers who start markets through incremental innovation have much higher survival rates than those who start a market with a really new product.

• true

• false
Source  Download
Marketing Management
Edition: 13th
Authors:
Read 15 times
3 Replies
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Answer verified by a subject expert
wrote...
Posts: 164
2 months ago
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Answer 1

false

Answer 2

true
1
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wrote...
2 months ago
Thank you for answering so quickly
wrote...
2 months ago
Was feeling bored, my pleasure Grinning Face with Smiling Eyes
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