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In the maturity stage of the product life cycle, three phases appear to exist: growth, decay, and abandonment.

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In the maturity stage of the product life cycle, three phases appear to exist: growth, decay, and abandonment.

Question 1.

Most products are in the growth stage of the life cycle, and most marketing managers cope with the problem of sustaining growth.

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Question 2.

In the maturity stage of the product life cycle, three phases appear to exist: growth, decay, and abandonment.

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• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 105 times

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getdh

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